How to Market in a Downturn - Harvard Business Review

How to Market in a Downturn - Harvard Business Review

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How to Market in a Downturn - Harvard Business Review

However, in studying the marketing successes and failures of dozens of companies ... Although it's wise to contain costs, failing to support brands or examine core ... As the recession winds down, consumers will regain buying capacity but possibly will not return to their old purchasing patterns. ... ORG Customer Assistance.

Seize Advantage in a Downturn - Harvard Business Review

Not only does a lack of liquidity create immediate problems but it also is ... have agreed to forgo fixed interest rates on the funds they draw down under the facility. ... your activities and increases your vulnerability to the downturn, divest it now.

When, Where, and How to Test Market - Harvard Business Review

Test marketing enables the company to minimize losses but not to maximize ... The source of sale is important in indicating the future level of settled-down sale.

Market Share—a Key to Profitability - Harvard Business Review

There is no doubt that market share and return on investment are strongly related. ... its strategic choices usually boil down to two: increase share or withdraw.

What is an economic downturn? - Market Business News

... slows down or becomes negative, unemployment rises, and consumers spend less. ... A downturn does not necessarily mean an economy is in recession.

Global Business Speaks English - Harvard Business Review

Ready or not, English is now the global language of business. ... OK. Close Modal Dialog. Caption Settings Dialog. Beginning of dialog window. ... The media instantly picked up the story, and corporate Japan reacted with fascination and disdain. ... that when meetings reverted into German his ability to contribute was cut off.

Is Business Bluffing Ethical? - Harvard Business Review

Everyone from the judge down takes it for granted that the job of the ... He was not sure whether his interest in Playboy would be held against him, but he had a ...

Hbr.org - Is Harvard Business Review Down Right Now?

If no bar is displayed for a specific time it means that the service was down and the site was offline. Service Status History. Date, Time, Ping Time, Date, Time, Ping ...

CRM Done Right - Harvard Business Review

CRM is not a tool for buffing a company's performance at the edges; it should be ... to get even basic information on a customer's order history and credit status.

Permissions - Harvard Business Review

If there are no translation restrictions on the requested Case(s), the HBS ... accessible only to students in the course, and taken down at the end of the course.

Do You Really Want to Be an eBay? - Harvard Business Review

Should they operate as multisided platforms (like eBay), connecting buyers and ... the early 2000s to create an eBay-style marketplace for patents have been shut down, ... That strategy would not have worked if iTunes had been closer to the ...

Don't Just Do Something, Stand There! - Harvard Business Review

AIBO's lack of obedience was an idiosyncratic display of “attitude.” ... about whether AIBO should do something or not,” one Sony manager told me. ... The strategy boils down to knowing the difference between what the product is and what ...

The Latest - Harvard Business Review

Breaking Down Bureaucracy and Building Up Workers · Organizational structure Audio ... Jeff Gothelf. You're not done growing. Save; Share; August 18, 2020 ...

The Truth About CSR - Harvard Business Review

To do so, they must reduce or eliminate initiatives that do not address an ... to CSR strategy development, one top down and the other largely bottom up.

When You've Got to Cut Costs—Now - Harvard Business Review

... (two dollars per pizza, or 40% of net sales, or 110% of direct product costs). ... The lessons we've gleaned may not solve your entire problem, but they should give ... Unless cost cutting is new to the company, you've already done away with ... Soon, a new crane appeared in the factory with its name painted on the side: ...

What's So New About the New Economy? - Harvard Business Review

The ultimate paradox of the new economy may be that it is not so new after all. ... by a new generation of integrated steelmakers in Japan and other parts of the ... and their intended contribution to their fellow workers—up, down, and sideways.

What's Your One Big Theme? - Harvard Business Review

13 Oct 2011 ... But here's the problem with development plans: They're overwhelming and ... This year was not easy but, thank God, It's been good. I recently ...

How to Keep Your Top Talent - Harvard Business Review

One-quarter of the highest-potential people in your company intend to jump ship within the year. Here's what ... One in three admits to not putting all his effort into his job. One in five ... Mistake 3: Delegating Down the Management of Top Talent.

The Neuroscience of Trust - Harvard Business Review

by; Paul J. Zak ... We also found that they did not take excessive risks in a gambling task, so the increase in trust was not due to neural disinhibition. ... Plant leaders kick off the ceremony by reading the nominating letters about the winner's ...

What Will It Take to Stop Coronavirus? - Harvard Business Review

28 Jan 2020 ... With no vaccine or treatment, the most effective way to stop 2019-nCoV's spread is to limit transmission by identifying infected individuals as ...

The Future of Shopping - Harvard Business Review

The responses come quickly: three thumbs down. ... But with faster inventory turns and no physical store assets, Amazon's return on invested capital is more than ...

How Netflix Reinvented HR - Harvard Business Review

But we were surprised that an unadorned set of 127 slides—no music, no ... People find the Netflix approach to talent and culture compelling for a few reasons. ... So I sat down with Laura and explained the situation—and said that in light of ...

The Trouble with CMOs - Harvard Business Review

Of course, not all CMO positions should be the same. Companies ... have been nailed down, the CEO needs to define how the CMO's success will be measured.

To Keep Your Customers, Keep It Simple - Harvard Business Review

Brand A's search engine strategy is to pick up any consumers who are ... In demanding ever more attention from overloaded consumers, brands ultimately lead them down unnecessarily confusing purchase paths. ... Often what a consumer needs is not a flashy interactive experience on a ... HBR.ORG Customer Assistance.

The Big Lie of Strategic Planning - Harvard Business Review

A detailed plan may be comforting, but it's not a strategy. ... From the January–February 2014 Issue ... In fact, if you are entirely comfortable with your strategy, there's a strong chance it isn't ... Until they accept this, they will get planning instead of strategy—and lots of excuses down the line about ... ORG Customer Assistance.

Maybe Failure Isn't the Best Teacher - Harvard Business Review

When things go wrong, people often shut down and tune out. ... Next time you pass an accident on the highway, try not looking at it. Yet when it comes to ...

The End of Corporate Imperialism - Harvard Business Review

Not only will it unlock new sources of revenue, it will also force big companies to ... example, can slow down and even reverse trends toward more open markets.

Emotion and the Art of Negotiation - Harvard Business Review

Some of the negotiators who did not get the secret instructions react by trying to ... So in most cases, tamping down any anger you feel—and limiting the anger ... a poor deal: “I lost because of emotion, which I always thought was a weakness, ...

A Country Is Not a Company - Harvard Business Review

I am not claiming that business-people are stupid or that economists are ... harm when they try to formalize what they do, to write it down as a set of principles.

What Is the Theory of Your Firm? - Harvard Business Review

Essentially, a leader's most vexing strategic challenge is not how to obtain or ... and was finally severed just before Eisner stepped down, in October 2005.

The Right Way to Manage Expats - Harvard Business Review

Further, once expats are in place, executives back home usually are not inclined to ... As a result, they often get bogged down in the administrative minutiae of ...

The Founder's Dilemma - Harvard Business Review

Four out of five entrepreneurs, my research shows, are forced to step down ... Saying that he “was not going to hand the company over to someone else,” the ...

The Truth About Blockchain - Harvard Business Review

Contracts, transactions, and the records of them are among the defining ... That's because blockchain is not a “disruptive” technology, which can attack a ... Instead a series of intermediaries act as guarantors of assets as the record of the ... Financial services companies are already well down the road to blockchain adoption.

Why Employees Stay - Harvard Business Review

Furthermore, the reasons for getting a divorce are not merely “just the ... We have broken these down into reasons relating to the environment outside the ...

Know Your Customers' “Jobs to Be Done” - Harvard Business Review

Not if you understand why customers make the choices they do. ... It's not the same as walking down the aisle in the toy store and picking a Barbie off the shelf.'”.

Need Speed? Slow Down - Harvard Business Review

Likewise, new initiatives that move fast may not deliver any value if time isn't taken to identify and adjust the true value proposition. Simply increasing the pace of ...

Big Shoes to Fill - Harvard Business Review

She ordered a small Caesar salad and a glass of Diet Coke as she settled down to talk with Teddy, who was fairly dismissive of the Henderson report. “There's no ...

Asking for a Favor: The Three Keys - Harvard Business Review

12 Jan 2011 ... I'm not going to be able to break away from the office. While in the first scenario Anthony may be caught off guard, in the second scenario he gets ...

How to Tell Your Story on LinkedIn - Harvard Business Review

14 Apr 2020 ... No matter how great you are in a role, if you can't articulate your value, ... In my work as a career coach, I help mid-career women get hired, promoted, and ... or two that speak to you and break down what's working and not working about ... This worked for my client Kiko when she moved from an operator to ...

The Set-Up-To-Fail Syndrome - Harvard Business Review

The employee doesn't understand the work, a manager might contend. ... Some employees are not up to their assigned tasks and never will be, for lack of ... If the Pygmalion effect describes the dynamic in which an individual lives up to great ... performers live down to the low expectations their managers have for them.

The Making of an Expert - Harvard Business Review

It's not only assumptions about gender differences in expertise that have started to ... The tasting suggested that the alleged wine experts were no more accurate in ... Sit down and write your own speech, and then compare his actual speech with ... Edward T. Cokely ([email protected]) is a postdoctoral research ...

How to Say No to Taking on More Work - Harvard Business Review

29 Dec 2015 ... For most of us, saying no doesn't come naturally. You feel lousy disappointing a colleague, guilty about turning down your boss, and anxious ...

How to Deal with a Mean Colleague - Harvard Business Review

16 Oct 2014 ... When a colleague is mean to you, it can be hard to know how to respond. ... If it's a bully, it can be difficult — if not impossible — to get the person to ... And once he saw that she wasn't willing to take his abuse, he stood down.

Why Bcc'ing the Boss Is a Bad Practice - Harvard Business Review

7 Sep 2018 ... The Cc and Bcc functions can corrode trust and cloud intentions. ... With this study, we hoped to understand when people do not view the use of Bcc as ... the option of forwarding the email after it has been sent off to other recipients. ... She obtained an MSc from the Open University (the Netherlands) and ...

Are You Solving the Right Problem? - Harvard Business Review

How many times have you seen a project go down one path only to realize in hindsight that it should have gone down another? How many ... (To read the institute's full problem statement, visit hbr.org/problem-statement1.) Here are some ...

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