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'They are going to be the last to get cut': Why Google and ... - Digiday

5 May 2020 ... “2QTD sigh of relief,” wrote J.P.Morgan analyst Doug Anmuth in a research ... in both the paid search and paid social channels leveled off and began ... “Ad serving represents no more than 3% of [Google's] total 'ad tech tax',” ...

DIGIDAY[日本版] - Home | Facebook

See more of DIGIDAY[日本版] on Facebook. Log In. Forgot account? or. Create New Account. Not Now. Broadcasting & Media Production Company in ...

Copyranter's 9 most WTF ads of 2017 - Digiday

1 Dec 2017 ... Influencia is a French media website and magazine. Copy reads: “For ... The copy line: “Problems awaken when you fall asleep.” The ad on the ...

Ad agency interview tips - Digiday

10 Jun 2016 ... No 'fish handshakes,' please: How not to mess up your next ad agency ... There have been countless times when I have sat down with what ...

'It was a fad': Many once-hot viral publishers have cooled off - Digiday

23 Nov 2016 ... 'It was a fad': Many once-hot viral publishers have cooled off ... Digiday that interest in viral publishers — such as ViralNova and Distractify, who built ... But not all viral publishers have the brand partnerships that Upworthy has.

How the world's biggest advertisers are spending (or not) - Digiday

4 May 2020 ... Japan-based Nissan said last week it expects to post its first annual ... The company expects advertising revenue to be down significantly in the ...

iProspect Named Agency of the Year by DIGIDAY

Fighting off competition from Publicis Media, R/GA, The&Partnership and 72andSunny Amsterdam, iProspect was delighted to bring home the gold after a ...

Embracing the Mother of Invention: Top 5 Takeaways From Digiday ...

27 Sep 2019 ... There's a chummy vibe, but they're not there to literally chill in a room together, or hang ... At the Digiday Publisher Summit, we're talking about the challenges faced today, ... a clear window of opportunity, and shouldn't be caught pulling down the shades. ... English (US)JapaneseFrenchGermanPortuguese ...

G/O Media to shut down Splinter News - Digiday

10 Oct 2019 ... G/O Media is shutting down its millennial news Splinter News, ... While the memo said it will not result in any reduction in the number of editorial ...

GQ's Will Welch: Media needs to go niche to stand out - Digiday

9 Jul 2019 ... In this week's episode of The Digiday Podcast,GQ's Will Welch discusses ... not just Condé Nast, not just magazines — is sort of upside down.

In a shift, publishers can no longer count on content ... - Digiday

30 Jan 2018 ... Moving off guarantees means less cost for the content recommendation companies and headache on both sides. As more publishers work on ...

Global green shoots: How the media and advertising ... - Digiday

27 May 2020 ... “People are watching but not necessarily spending,” Yamakawa said. ... Japan media giant Hakuhodo's billings related to traditional media such as ... strict regulations were enforced, spending was down by 29% according to ...

Digiday Publishing Summit: Video, Viewability, and Ad Formats ...

4 Oct 2017 ... Despite Hurricane Irma passing through prior to the event, Digiday Publishing ... with video, the impressions go through the player and not the header of the page. ... underneath the mobile web page content as the user scrolls down the page. ... Attention Metrics are Shaping Ad Industry Dynamics in Japan.

Exponential featured in Digiday: Domain Spoofing Remains an Ad ...

28 Feb 2017 ... While not exactly new, domain spoofing is getting into the public eye thanks to ... For an advertiser, it boils down to how closely it works with ad ...

Deep Dive: How publishers must adapt to the new normal - Digiday

6 Jul 2020 ... In the midst of a multi-pronged crisis, it's not easy to get a lay of the land ... Now that publishers are coming back down to earth following a boost in ... by Spotify-owned hosting platform Anchor.fm have swamped the ecosystem.

YouTube network Studio71 is expanding into streaming - Digiday

5 Sep 2019 ... A Studio71 spokesperson did not provide information for the average number of unique viewers Studio71's network of CTV apps attract each ...

The last empire: Inside Dentsu's looming presence in Japan - Digiday

7 Jul 2017 ... Down below, 6,700 staffers toil away. Dentsu is not just an agency in Japan; it is an iconic corporate name alongside Sony, Toyota and Toshiba ...

Hearst to target online shoppers with new digital-only site - Digiday

26 Oct 2015 ... The idea of BestProducts.com is not to attempt to compete with ... too much on technology, which can slow them down and be too costly.

Lenny Letter tells contributors it's shutting down on Friday - Digiday

18 Oct 2018 ... Lenny Letter, the media brand that Lena Dunham launched as a newsletter, told contributors it would shut down this week. ... It is not clear if those shows will continue. The site never managed to build any momentum on new ...

Google News Initiative is focused on local news 'deserts' - Digiday

27 Feb 2020 ... The Google News Initiative Subscriptions Lab, led by Ben Monnie, director of ... on helping subscription publishers, including its Subscribe with Google ... however, it not only ran 10 months but it was focused on developing long term ... can maintain their visibility in towns and cities up and down the country.

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