4 Oct 2017 ... Despite Hurricane Irma passing through prior to the event, Digiday Publishing ... with video, the impressions go through the player and not the header of the page. ... underneath the mobile web page content as the user scrolls down the page. ... Attention Metrics are Shaping Ad Industry Dynamics in Japan.
16 Feb 2020 ... Then over time the Smart Deals will train up and down to hit the ... vs ad impressions “not seen”, thus making the campaign more effective.
13 May 2015 ... “Breaking down boundaries by enabling trading partners to quickly ... These cookies collect information that does not directly identify anyone.
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30 May 2019 ... The reasons ads are not always viewable can be due to several factors. The ad could be placed so far down a page that the user would have to ...
Campaign Effectiveness Comes Down To Great Ads, Not Viewability. by AdExchanger // Wednesday, July 25th, 2018 – 12:04 am. Share: “Data-Driven Thinking" ...
Viewable impressions are not measures of effectiveness but rather minimum ... Ad delivery metrics which demonstrate the consumer of the ad has gone beyond ...
4 Oct 2019 ... ... with banners, are not in the immediately visible area - such as when the banner is on the page and the user scrolls back down to the footer.
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26 Jul 2016 ... Not only do these data consuming ads slow down a user's experience, their performance on mobile devices also proves challenging as the ...
From sports to gaming to autotech, find out what's coming down the line. ... Your browser does not currently recognize any of the video formats available.
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24 Jan 2019 ... MOAT tracks the ad itself and not the container of the ad. ... On that campaign page, scroll down to Ad Groups section and select the ad group ...
of GIVT (botnets, fake domains, unsafe browsers, known data centers); % of SIVT (adware, domain spoofing, bad autofresh, bad external traffic and high ad ...
Retailers from both ends of the spectrum will break down their plans for the ... Your browser does not currently recognize any of the video formats available.
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5 May 2020 ... “2QTD sigh of relief,” wrote J.P.Morgan analyst Doug Anmuth in a research ... in both the paid search and paid social channels leveled off and began ... “Ad serving represents no more than 3% of [Google's] total 'ad tech tax',” ...
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1 Dec 2017 ... Influencia is a French media website and magazine. Copy reads: “For ... The copy line: “Problems awaken when you fall asleep.” The ad on the ...
10 Jun 2016 ... No 'fish handshakes,' please: How not to mess up your next ad agency ... There have been countless times when I have sat down with what ...
23 Nov 2016 ... 'It was a fad': Many once-hot viral publishers have cooled off ... Digiday that interest in viral publishers — such as ViralNova and Distractify, who built ... But not all viral publishers have the brand partnerships that Upworthy has.
9 Jul 2019 ... In this week's episode of The Digiday Podcast,GQ's Will Welch discusses ... not just Condé Nast, not just magazines — is sort of upside down.
27 Sep 2019 ... There's a chummy vibe, but they're not there to literally chill in a room together, or hang ... At the Digiday Publisher Summit, we're talking about the challenges faced today, ... a clear window of opportunity, and shouldn't be caught pulling down the shades. ... English (US)JapaneseFrenchGermanPortuguese ...
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10 Oct 2019 ... G/O Media is shutting down its millennial news Splinter News, ... While the memo said it will not result in any reduction in the number of editorial ...
4 May 2020 ... Japan-based Nissan said last week it expects to post its first annual ... The company expects advertising revenue to be down significantly in the ...
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27 May 2020 ... “People are watching but not necessarily spending,” Yamakawa said. ... Japan media giant Hakuhodo's billings related to traditional media such as ... strict regulations were enforced, spending was down by 29% according to ...
6 Jul 2020 ... In the midst of a multi-pronged crisis, it's not easy to get a lay of the land ... Now that publishers are coming back down to earth following a boost in ... by Spotify-owned hosting platform Anchor.fm have swamped the ecosystem.
30 Jan 2018 ... Moving off guarantees means less cost for the content recommendation companies and headache on both sides. As more publishers work on ...
5 Sep 2019 ... A Studio71 spokesperson did not provide information for the average number of unique viewers Studio71's network of CTV apps attract each ...
28 Feb 2017 ... While not exactly new, domain spoofing is getting into the public eye thanks to ... For an advertiser, it boils down to how closely it works with ad ...
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7 Jul 2017 ... Down below, 6,700 staffers toil away. Dentsu is not just an agency in Japan; it is an iconic corporate name alongside Sony, Toyota and Toshiba ...
