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Here are five of the most commonly missed techniques and features for boosting your rate of return on the Google advertising platform. If you’re a diehard AdWords campaign manager like me, then you’re always searching for an edge you can use to raise your rates of return. I have found dozens of diff
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Google Pay Per Click or PPC advertising with AdWords is a popular form of online advertising for small businesses. This is how to get the most out of it. John Lamb / Digital Vision / Getty Images Google Pay Per Click (PPC) advertising using AdWords is perhaps the most popular form of advertising amo
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Explore arbitrage, which is buying something in one market and selling it in another and is sometimes used by Google AdSense and AdWords users. Google Arbitrage is the practice of taking advantage of price differences between markets. Stockbrokers do this by buying in one country and immediately sel
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Learn how to avoid costly errors and save yourself from big headaches in pay-per-click advertising, specifically AdWords. In my daily interaction with search engine marketing clients, I come across bad habits that businesses and individuals continually repeat. I see a very high percentage of website
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We’ve spoken to several companies lately spending outsized portions of their digital marketing budgets on pay-per-click advertising with a minimal focus on the impact organic search results could… We’ve spoken to several companies lately spending outsized portions of their digital marketing budgets
Co.Design reports that Google AdWords is getting its first makeover in eight years. The ad service’s new look will rely on the Material Design language that Google is already using for most of its services. Writes Mark Wilson: Updating AdWords will not only cement Google’s design makeover across its
If you or your business plan on doing a ton of online advertising — be it pay-per-click (PPC), native, display or otherwise — choosing the right credit card can make a world of difference. Keep reading for our choices for the six best credit cards for PPC and Google Adwords. After all, why charge $5
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Now just because you bid that, does not mean you will necessarily pay that. It comes down to your click-through rate, the quality of your ads, the quality of your ...
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If your initial campaigns have produced lackluster results, read through this list to improve your return on investment. So you want to send paid traffic to your website? That’s great! Given the amount of digital noise online today, expanding your digital marketing campaigns by putting your message
