Do not rely solely on technology to do your editing for you. ... and shorten it to the point that you could tell it in an elevator as you're going down a few flights.
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9 Aug 2013 ... Put simply, copy is an art form which comes down to personal preference and not everyone will take from it what you have initially intended.
During this exercise, I sit down with my clients and ask them to come up with five very ... It drives her to create things that are not only authentic but that matter.
Never Talk down to Your Customers. A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her. -David Ogilvy. This is a great ...
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31 Jul 2019 ... Call-to-Actions. To pull customers down the funnel into decision and action, writing attractive call-to-actions that are not too “selly” is important.
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two-day programs (These are not two programs or day programs. The hyphen tells readers to connect the two words for a new idea.) a scaled-down proposal (This ...
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On the job, you use writing to build up other people and projects–not tear them down. Apply it: Before sending out any communication, check it for tone.
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