Admap - Warc

Admap - Warc

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Admap - Warc

Authors Rong Zhang, Edison Wang, Tina Luo and Leo Huang Company Yimian. China may be a forerunner in e-commerce, but is letting us down in content.

Look up, not down | WARC

30 Oct 2017 ... Mike Teasdale warns network ad agencies that they should focus on how to use data to help their clients achieve a consistently connected ...

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Find out how your media mix compares to best-in-class in your category by downloading our new global ad trends report. Download report. Learn more ...

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Anatomy of Effectiveness - Warc

It will change the way brands and agencies market and will drive better consumer engagement. Read more #MakeitWARC. Download Whitepaper ...

Advertising best practice, evidence and insights | WARC

Authors Rong Zhang, Edison Wang, Tina Luo and Leo Huang Company Yimian. China may be a forerunner in e-commerce, but is letting us down in content.

How to adapt your strategy during the coronavirus lockdown - Warc

11 Feb 2020 ... When SARS happened, there was no reference point for businesses and brands when it comes to navigating around a high-profile health crisis ...

Slow down and plan your e-commerce strategy | WARC

14 Jul 2020 ... “Brands are now looking to transform the way they reach customers, but not all transformation is always good,” he says. Part of the problem, in his ...

WARC | Let's save the world from ineffective marketing

... an impact? Be more effective, with WARC. Download the white paper ... WARC helps you to plan, create and deliver more effective marketing. With over 30 ...

Hindsight is so 2020: Why advertisers are doubling down on ... - Warc

5 Feb 2020 ... We've come to not have a future”. He dubbed this “future fatigue” and suggested we have retreated from the techno-utopian 'Californian ...

Understated brand building during Coronavirus | WARC

15 Apr 2020 ... No matter who you are, where you are or what you do, Coronavirus will ... allowed to remain open during the lock down and that staff would not ...

Almost one third of online ad traffic in China is fake or invalid | WARC

17 Jun 2020 ... The amount of invalid display traffic, however, was down from 43.7% in 2018 to 42.6% last year; invalid video traffic, however, was up from 20.4% ...

Smartphones shape Chinese media habits | WARC

Elsewhere, Analysys International revealed 27.8% of respondents would not be willing to ... However, 30% of the survey community had visited wap.cmread.com, ... "Publishers should consider breaking down the novel structure into smaller ...

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