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Customer acquisition cost (CAC) is a metric that has been growing in use, along with ... They are concerned with the current relationship, not on future promises of ... the lowest CAC, you know where to double down on your marketing spend.
In case you are not familiar with the importance of Product/Market fit, Marc Andreessen ... Business model viability, in the majority of startups, will come down to ... To compute the cost to acquire a customer, CAC, you would take your entire cost ...
But in my experience, it's not just about lowering CAC so you pay less to get a ... Sure, some companies are starting to measure CAC Efficiency as a metric, which ... For Company One, this results in cutting their CAC payback period down from ...
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